In a groundbreaking move, Ray-Ban has appointed ASAP Rocky as its first-ever creative director, signaling a vibrant new chapter for the iconic eyewear brand. Announced on February 21, this partnership comes on the heels of Rocky’s recent acquittal, showcasing his resilience and style in the public eye. Known for his keen fashion sense and longstanding affinity for Ray-Ban, the rapper will unveil the Blacked Out Collection, a reimagined line of classic frames, in April 2025. With an exciting blend of music, fashion, and culture, Rocky is set to infuse fresh energy into Ray-Ban, promising to redefine its legacy while honoring its rich history.
ASAP Rocky: A New Vision for Ray-Ban
ASAP Rocky has made waves in the fashion world, and now he’s taking his creativity to Ray-Ban as their first-ever creative director. This exciting change was announced on February 21, and fans of both Rocky and the iconic eyewear brand couldn’t be happier. With his unique style and innovative ideas, Rocky is set to bring a fresh perspective that honors Ray-Ban’s long history while also pushing it into the future.
The rapper is not just a celebrity; he is a true fashion entrepreneur who has always been passionate about Ray-Ban. His love for the brand was evident during his recent trial, where he sported Ray-Ban eyewear. This connection shows how much he values the brand, making him the perfect choice to lead them into a new era of style and creativity.
Frequently Asked Questions
Who is the new creative director of Ray-Ban?
ASAP Rocky has been appointed as Ray-Ban’s first-ever creative director, bringing his unique style and vision to the iconic eyewear brand.
What is the Blacked Out Collection?
The Blacked Out Collection is ASAP Rocky’s debut line featuring redesigned Mega Icons frames with gold-plated details and ultra-black lenses, set to launch in April 2025.
When was ASAP Rocky acquitted of assault charges?
ASAP Rocky was acquitted of firearm assault charges on February 18, 2025, after a highly publicized trial.
How long has ASAP Rocky been associated with Ray-Ban?
ASAP Rocky has had a long-standing relationship with Ray-Ban, often wearing their eyewear in his everyday life and during fashion events.
What does Ray-Ban’s President say about ASAP Rocky?
Leonardo Maria Del Vecchio, Ray-Ban’s President, describes Rocky as a visionary artist who will help redefine the brand’s cultural impact.
What will ASAP Rocky’s role include at Ray-Ban?
ASAP Rocky will direct campaigns, redesign stores, and incorporate music and fashion into Ray-Ban’s branding, showcasing his creative vision.
What is Ray-Ban’s legacy in the fashion industry?
For nearly 80 years, Ray-Ban has been a staple in fashion, worn by iconic figures, and is known for continuously evolving while staying true to its roots.
Summary
ASAP Rocky has been named the first creative director of Ray-Ban, marking a new chapter for the iconic eyewear brand. This announcement came on February 21, following Rocky’s recent acquittal on assault charges. He will debut his role with the Blacked Out Collection, featuring redesigned frames set to launch in April 2025. Known for his stylish approach, Rocky has a long history with Ray-Ban, often wearing their sunglasses. He aims to blend music, fashion, and art into Ray-Ban’s campaigns and store designs, promising an exciting evolution for the brand.